ul/6240949
Язык: Английский
Год: 2011
Дополнительные характеристики
Deliver the right message to the right target for the best results.
Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place.
With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry.
Inside you'll find: