The Social Media Marketing Handbook - Everything you need to know about Social Media Marketing


Автор: Rob Peters

Язык: Английский

Год: 2011

Дополнительные характеристики

1144 стр.
Тип обложки
Мягкая обложка



Social media marketing is a recent addition to organizations' integrated marketing communications plans.Integrated marketing communications is a practice organizations follow to connect with their target markets.Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications.In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e.advertising agencies, marketing research firms and public relations firms. However, the growth of social media has impacted the way organizations communicate.With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself. Social media has become a platform that is easily accessible to anyone with internet access.Increased communication for organizations fosters brand awareness and often, improved customer service.Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced. This book is your ultimate resource for Social Media Marketing. Here you will find the most up-to-date information and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about Social Media Marketing right away: Integrated marketing communications, Advertising, Sales, Public relations, Publicity, Direct marketing, Sales promotion, Viral marketing, Social media, Twitter, Social media optimization, Facebook, Sysomos, HubSpot, Klout, Internet marketing, Web 2.0, Search engine optimization, Mass media, 352 media group, Army Radio (Israel), Bergen Newspaper Group, Concentration of media ownership, Condor Films, Garrison Courtney, DD172, Election surprise, Entertainment law, Ethnic media, Fallacy of quoting out of context, Independent media, Interactive Transcripts, Jahangirabad Media Institute, Low culture, Media blackout, Media conglomerate, Media event, Media feeding frenzy, Media meshing, Media monitoring, Media psychology, Media responsibility, Media strategy, Mediascape, Network media, Phone-in, Politico-media complex, Popular music, Popular print, Sami media, Seven mass media, Social communication, Soft media, Sound bite, Spillover effect, Spoiler (media), News Literacy, Tactical media, The Cane Toad Times, War of ideas, Youth-led media Contains selected content from the highest rated entries, typeset, printed and shipped, combining the advantages of up-to-date and in-depth knowledge with the convenience of printed books. A portion of the proceeds of each book will be donated to the Wikimedia Foundation to support their mission.


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