The Business of Law: Strategies for Success

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In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level new title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm since growth means higher profits, and everyone can both contribute to and benefit from this rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firm to marketing and PR, the challenge of internationalisation, how to grow a law firm and governance. The book features chapters from leading international practitioners and experts, including Stephen Denyer from Allen & Overy, Professor Carole Silver from Indiana University Maurer School of Law and Sean Twomey from Norton Rose. The book will be of practical interest to any lawyers who are looking to build their law firm whether they be managing partners, lead partners in a department or lawyers seeking to build their client base and contribute to the growth of the firm. The book will be of interest to any ambitious lawyer, from sole practitioners that wish to grow their business to members of multinational companies seeking a higher profile for themselves and their companies.

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