Strategic Advertising Management
st/19606600
Автор: Larry Percy, Richard Elliott
Язык: Английский
Год: 2012
Дополнительные характеристики
Страниц
448 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.