Start It Up

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A must-read for inspiring entrepreneurs, probably the best book available on the subject - John McLaren Management Today Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him Brent Hoberman, founder of lastminute.com Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons Jeff Randall, Sky News presenter and Daily Telegraph columnist Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading Peter Bazalgette, Chairman, Endemol UK Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones Investors Chronicle.

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