Social Media Marketing: A Strategic Approach
so/17128672
Автор: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Год: 2012
Дополнительные характеристики
Страниц
400 стр.
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Описание:
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.