re/19609377
Автор: Lisa Pecnik
Язык: Английский
Год: 2012
Дополнительные характеристики
Social marketing has often been questioned for ita??s effectivness, eventhough, various successful campaigns have been conducted around the world. Social marketing is used to target social issues in societies by influencing the behavior of the target audience for the good. This paper presents the campaign Wake Up to the Signs of Driver Fatigue and shows how it has effectively addressed the issue of driver fatigue on the roads of Queensland, Australia.