Principles and Practice of Marketing
pr/19696045
Автор: David Jobber, Fiona Ellis-Chadwick
Язык: Английский
Издательство: McGraw-Hill Education
Год: 2013
Дополнительные характеристики
Формат
195x260
Страниц
928 стр.
Тип издания
Отдельное издание
Тип обложки
Мягкая обложка
Мелованная бумага
Да
Цветные иллюстрации
Да
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Описание:
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark for achievement in introductory marketing courses across Europe.
This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.