Managing and Shaping Innovation


Автор: Steve Conway, Fred Steward

Язык: Английский

Год: 2012

Дополнительные характеристики

504 стр.
Тип обложки
Мягкая обложка



The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context. The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take.


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