Killing Giants
ki/6247594
Автор: Stephen Denny
Язык: Английский
Издательство: Portfolio
Год: 2011
Дополнительные характеристики
Страниц
256 стр.
Оригинальное название
10 Strategies To Topple The Goliath In Your Industry
Тип обложки
Мягкая обложка
Реклама:
Описание:
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents? size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.