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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Ingrid Stabb is an American author and an innovator in the field of personalization. Her innovations have been applied to product management, loyalty marketing, and career management at global Fortune 500 companies and international startups. She writes a column about careers and strengths in Talk Journal, an industry journal on the applications of a persona theory to a wide variety of disciplines. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele, was published by HarperCollins in 2010. Stabb was named among the Top 100 Most Desired Mentors for Gen Y.