Industrial Marketing
in/19606590
Автор: P. K. Ghosh
Язык: Английский
Год: 2012
Дополнительные характеристики
Страниц
584 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.