Events Management


Автор: Glenn Bowdin

Издательство: Butterworth-Heinemann

Год: 2011

Дополнительные характеристики

776 стр.



Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management; presents the study of events management within an academic environment; discusses the key components for staging an event, covering the whole process from creation to evaluation; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for producers of events; and contains learning objectives and review questions to consolidate learning. Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting; fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management; and a companion website with additional materials and links to websites and other resources for both students and lecturers NB this title is only available in the UK, Europe, Middle East and Africa. This systematic guide to organizing successful events with a case study in each chapter prepares students to tackle any problems they may face in managing events. It is thoroughly revised and updated with three new chapters and expanded content on managing marketing, law and risk so that students benefit from the latest research in the field. It is supported by an instructor website. This fantastic resource contains additional material to save lecturers time spent gathering teaching resources to support lectures, seminars and tutorials.


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