en/19608213
Автор: Gregorio Martin de Castro, Javier Amores Salvado, Jose Emilio Navas Lopez, Miriam Delgado Verde
Язык: Английский
Год: 2012
Дополнительные характеристики
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.