Customer Relationship Marketing in Indian Steel Industry: Theory and Practice
cu/19607194
Автор: Kaushik Bhattacharya
Язык: Английский
Год: 2012
Дополнительные характеристики
Страниц
380 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.