Cross Cultural Management

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Cross-cultural Management Concepts and Cases is a comprehensive textbook especially designed for postgraduate degree/diploma students of business management and practising managers to succeed in global markets and multicultural workplaces. It explains how culture impacts international management in the areas of communication, negotiations, organizational behaviour, and human resource management. The book answers questions like: Why did the retail giant Wal-Mart beat a retreat from Germany and South Korea? Why did Disneyland struggle for years to make a profit in its theme park in France? How did LG and Samsung emerge as market leaders in India? Cultural adaptation is the major factor that contributed to these successes or failures. And this book will be a useful tool in developing the key competence that individual managers and organizations require to understand and manage cultural differences and similarities. It will also help students to learn behavioural skills and enable them to function better in a multicultural environment. Beginning with the dimensions of culture, the book describes the influence of culture on different management functions. It moves on to highlight the significance of cross-cultural management in today's corporate India, with reference to Indian companies involved in international business and MNCs operating in India. The book also covers the nonverbal aspects of cross-cultural communication in detail and presents a comprehensive discussion on cross-cultural marketing.

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