Consumers' Perception on Online Repurchase Intention: Perspectives on Key Determinants

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This book provides a fascinating detail of consumers’ online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers’ requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers’ perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers’ online repurchase behaviour, growth opportunities and challenges for online business.

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