BANKRUPT: Why Banking is Broken. How it can be Transformed.

ba/17131432

Автор: Carol Realini

Год: 2012

Дополнительные характеристики

Страниц
178 стр.


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Описание:

Rising fees. Rampant foreclosures. Americans (and much of the rest of the world) are angry and fed up with banks. In this explosive book, Carol Realini reveals what afflicts today's biggest banks and how they can transform using disruptive innovation to reconnect with their customers. Today's vast superbanks are organizations that seem to operate by their own rules and trample their Main Street customers. BANKRUPT reveals what afflicts today's biggest banks, and shows how they nickel-and-dime the average customer even as they hold trillions of dollars in assets and government bailout funds. It's not about creating nostalgia for a golden age that is long past. It's about how today's banks can transform themselves to redefine banking. It's a call for leadership that lives by the motto Do the right thing. To chart a path to the future, Realini draws upon her extensive personal experience in India, and reveals the amazing revolution in grassroots banking that is taking place right now. BANKRUPT is an optimistic book. It uses the crisis we are experiencing as a way to look forward to a very different kind of future for banking - one that will benefit both the banks and their millions of customers.



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