Advertising Evolution - Traditional Media, Social Media & Digital Media: Making Sense of the Marketing Options in Today's World (Volume 1)
ad/19607057
Автор: Julie A. Musial
Язык: Английский
Год: 2012
Дополнительные характеристики
Страниц
150 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
Traditional Media, Social Media & Digital Media. All three forms of media work well together but they work differently. Traditional advertising interrupts great content with a diverting message. Social Media and digital media give great value by publishing magnetic and engaging content of which the consumer wants more. The strategies that work in traditional, social and digital media also differ. It makes sense to learn how these strategies work or at least how to find the right media expert who can implement your advertising strategy for you.