50/6220412
Язык: Английский
Год: 2011
Дополнительные характеристики
A few years back, marketing super-guru Tom Feltenstein in Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.